It’s Valentine’s Day, so it’s time for my annual Valentine’s Day rant. I’m rerunning last year’s post, but just want to add a couple of thoughts. I despise this marketing manipulation day for so many reasons, but really hope to convince you, at the least, not to fall for the hype and spend money you may not be able to afford as the Valentine Svengali’s are hoping to persuade you to do.
If you MUST “celebrate,” consider sending a free e-card in lieu of enriching Hallmark or American Greetings, who are part of this $18 billion dollar industry, using a sub-text of guilt to draw you into their web of unnecessary spending.
One of my favorite words is “sheeple.” According to the Merriam-Webster dictionary, it means docile, compliant, or easily influenced : people likened to sheep.
I don’t know if it’s “sheeple” complex driving this industry. Or guilt. Or an easy way to use money to show love. But you don’t need a specific day to remember to show those you love how much you care about them.
If you must engage in this nonsense because it matters to that most important person in your life, there are a million ways to express your love without giving in to the pressure to buy candy, jewelry, flowers, or cards … ways that will be far more meaningful and remembered more fondly. Here are a few examples:
I’m writing about Valentine’s Day in the hopes that I can convince those of you who fall under its twisted spell to see clearly through the deceptive veil that masks “the day of love.” As you may surmise, I’m not a fan.
Now, bear in mind that this article is somewhat tongue in cheek, but only somewhat. I truly have disdain for this “Hallmark” holiday, which is, in fact, a trifecta of indulgence, a promotional conspiracy between the greeting card, jewelry, and floral industries to drive consumers into guilt spree spending. (By the way, this “holiday” has quite a violent past … but more about that in a moment).
If you don’t believe Valentine’s Day is a blatant manipulation by the industries mentioned above (along with anyone else who thinks they can find a way to get you to open your wallet in the name of love), here are some sickening Valentine’s Day spending statistics from an article called, “38 Surprising Valentine’s Day Statistics Marketers Will Love.”
Before I continue, I can hear you saying, “well, what about Mother’s Day?” To that, I say, wait until you have raised a teenager who is hormonally ungrateful and petulant 364 days a year, and you will understand why being guilt-driven on Mother’s Day, no matter how old you are, is a kindness and penance for those demonic years.
But I digress.
Update on progress for the Daily Reader for Compulsive Debtors and Spenders: 222 days written!
If you read my previous Valentine’s Day post from 2014, you know that I am not a fan of Valentine’s Day. I think it’s a manipulation by greeting card companies, jewelry stores, florists, and anyone else who thinks they can get money out of you on this fake holiday with violent roots.
In my opinion, Valentine’s Day just makes singles feel lonely and couples feel guilty.