“Economics of a Kickstarter Project”

Update on progress for the Daily Reader for Compulsive Debtors and Spenders: 208 days written!


In an effort to dispel wishful thinking surrounding the romanticized notion of crowdfunding, I wanted to pass along an excellent article that takes you through the financial realities of a successful kickstarter campaign. Spoiler alert: it’s not the fluffy fairy tale it appears to be!

Economics of a Kickstarter Project

My project was successfully funded on 9 November 2013 to the tune of $64,597. That’s a hefty sum of money raised by some very generous (and most amazing) backers. Yet, five months later, after a significant typo and the last reward finally shipped, I had hardly broken even.

I love the fact that more and more people are willing to share their honest experience, strength, and hope around marketing their products and businesses! DA recovery is about living in clarity rather than vagueness; admitting the truth instead of spinning the buzz, and working toward a vision in a realistic way, rather than jumping into a rabbit hole covered by a fantasy.

So, though it may be disappointing to discover that we had an unrealistic view, it is far better for us to see the truth before we take action. With all the facts, we can adjust our plans to meet reality, instead of the addict’s way, which is to use brute force to squeeze reality into our plans.

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